Sony BRAVIA 5 K55XR55B 55 Inch Smart 4K Ultra HD HDR LED TV

The Sony BRAVIA 5 K55XR55B is a 55-inch Smart 4K Ultra HD LED television designed to deliver a premium viewing experience. It incorporates advanced Mini LED technology powered by Sony's XR Backlight Master Drive system, which uses AI-enhanced processing to control the full-screen array for exceptional contrast, brightness, and detail. This results in deep blacks and vibrant highlights that remain true to the creator's original vision. The set also features XR Triluminos Pro colour technology for a natural and expansive colour palette, alongside XR Motion Clarity to keep fast-moving action sharp and fluid. Key features include a comprehensive smart platform powered by Google TV, providing access to a vast library of streaming apps, movies, and shows. For audio, the Acoustic Multi-Audio system uses frame speakers to position sound accurately on-screen, supported by Voice Zoom 3 for clear dialogue and 3D Surround Upscaling for an immersive effect. The television is also well-equipped for modern gaming, with HDMI 2.1 support for 4K/120Hz, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM). Dedicated picture modes, developed in collaboration with leading studios, include IMAX Enhanced and Dolby Vision compatibility. The design features a minimalist 'One Slate' aesthetic with a flush surface and an adjustable 2-way position stand to fit different furniture setups. The compact remote is made from 80% recycled plastics. This model is well-suited for households seeking a versatile centrepiece for entertainment, combining high-performance picture and sound for cinema, sports, gaming, and everyday streaming with a user-friendly interface and sustainable design touches.