Sony BRAVIA 5 K98XR55BP 98-inch 4K Ultra HD Smart Mini LED TV with Google TV

The Sony BRAVIA 5 K98XR55BP is a 98-inch 4K Ultra HD smart television designed to deliver a cinematic viewing experience in the home. It utilises Mini LED technology paired with Sony's proprietary XR Backlight Master Drive system, which employs AI-enhanced processing to dynamically control the backlight array. This combination aims to produce exceptional brightness, deep blacks, and high contrast ratios for a more lifelike and dynamic picture. The TV also features XR Triluminos Pro for wide colour gamut reproduction and supports high dynamic range formats including Dolby Vision. Key technological features include XR Motion Clarity for smooth, blur-free motion handling during fast-paced content and XR Clear Image for upscaling and noise reduction. The television is Calman Ready and offers studio-calibrated picture modes in collaboration with services like Netflix and Sony PICTURES CORE, supporting IMAX Enhanced content. For audio, the Acoustic Multi-Audio system uses frame speakers to align sound with on-screen action, supplemented by Voice Zoom 3 for enhanced dialogue clarity and 3D Surround Upscaling for a more immersive soundstage. The set runs on the Google TV smart platform, providing access to a vast library of streaming apps, movies, and shows with personalised recommendations. Its design follows a 'One Slate' aesthetic with a flush surface for a minimalist look. The television is well-suited for home cinema enthusiasts seeking a large-format display with professional-grade picture calibration features and integrated high-quality audio, making it a central component for movie nights, sports viewing, and next-generation gaming.