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Sony BRAVIA K50S38B 50-inch 4K Ultra HD Smart LED TV with HDR, Dolby Vision and Google TV

Sony BRAVIA K50S38B 50-inch 4K Ultra HD Smart LED TV with HDR, Dolby Vision and Google TV

The Sony BRAVIA K50S38B is a 50-inch 4K Ultra HD Smart LED television designed to deliver a comprehensive home entertainment experience. It combines high-resolution visuals with smart functionality and immersive audio technologies, creating a versatile centrepiece for any living room. With its 4K resolution offering four times the detail of Full HD, content appears exceptionally sharp and detailed, whether you're watching films, sports, or streaming series. Key features include the Google TV platform, which aggregates content from various streaming services and live TV into a single, personalised interface with voice-activated search capabilities. The TV employs Sony's XR Triluminos Pro technology for enhanced colour reproduction, ensuring vibrant and accurate hues across all content. For audio, it supports Dolby Atmos, creating a multidimensional soundscape that adds depth to movies and music. Gamers benefit from the Auto Low Latency Mode (ALLM), which automatically optimises settings to reduce input lag for a more responsive gaming experience. The set also supports Dolby Vision HDR for improved contrast and highlights in compatible content. This television is well-suited for households seeking an all-in-one entertainment solution. Its smart features make it easy to access a wide range of streaming apps, while the picture and sound quality cater to film enthusiasts and casual viewers alike. The gaming-friendly features make it a good choice for console gamers. Its 50-inch screen size makes it appropriate for medium to large rooms, providing an immersive viewing experience without dominating the space. The combination of these technologies ensures it handles everyday viewing, movie nights, and gaming sessions with consistent performance.
Brand:Sony
Compare prices from £620.00 to £649.00
Save £29.00 (4%)
4.5 / 5(1 review)
4548736168015
2 retailers
Appliances Direct Product reviews 4.5 (1)
£649.00
In Stock Next day delivery available for eligible items Click & collect Pay later: Yes
Retailer information

We checked this product from this store on 11 Feb 2026 at 11:44.

Delivery

Cost
Free
Time
Next day delivery available for eligible items
Restrictions
Delivery available to most of the UK
restrictions may apply for remote areas.

Collection & in-store

Click & collect
Available
Locations
Available at designated collection points.
Availability
Available online only

Payment & finance

Methods
PayPal
Interest-free
4 months on purchases over £99
Min spend
£99.00
BNPL
Available on purchases £20-£3000, subject to status and approval.
Pay later
PayPal Credit, PayPal Pay in 3

Support

Contact
Phone: 08719844416 (calls cost 13p per min plus network access charge)
Self-service
Track order, manage account online.

Other

Installation
Installation services available.
Rating
Rated Excellent
Open retailer

* Price may not include delivery when not stated by the retailer. Prices may have changed since we last checked. We are not liable for any errors or omissions; please confirm price, availability and terms with the retailer before purchasing.

Page last updated: 19 Feb 2026, 23:20