Sony BRAVIA XR98X90LU 98-inch 4K UHD HDR Google Smart TV (2023 Model)

The Sony BRAVIA XR98X90LU is a 98-inch 4K Ultra HD LED smart television designed to deliver a premium home cinema and gaming experience. As part of Sony's 2023 X90L series, it combines a large-format screen with advanced picture and audio technologies, controlled via the Google TV operating system for seamless access to streaming content and smart home integration. Key features include a Full Array LED backlight with local dimming for enhanced contrast and brightness control, supporting HDR formats like Dolby Vision, HDR10, and HLG. The Cognitive Processor XR analyses and optimises content in real-time for more natural visuals. For audio, the Acoustic Multi Audio system uses strategically placed speakers to create sound that appears to originate from specific areas of the screen, enhancing immersion. The TV is well-suited for gaming with HDMI 2.1 ports supporting 4K at 120Hz, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM), alongside a dedicated gaming menu. The design includes a slim aluminium bezel and a versatile three-position aluminium stand that can be configured for standard, narrow, or raised placement to accommodate a soundbar underneath. This model is ideal for larger living spaces or dedicated home cinema rooms where its substantial screen size and high brightness can be fully appreciated. It excels with sports, films, and next-generation console gaming, offering features that minimise motion blur and input lag. The integrated Google TV platform provides voice control via Google Assistant and aggregates content from major streaming services. With its comprehensive connectivity, including four HDMI ports and USB recording capabilities, it serves as a central entertainment hub for households seeking a high-performance, large-screen television.