ICONIC London Velvet Smooth Pore Refining Primer 30ml

The ICONIC London Velvet Smooth Pore Refining Primer is a makeup primer designed to create a smooth, perfected canvas for foundation and other complexion products. Its primary function is to refine the appearance of pores and control excess oil, resulting in a mattified, airbrushed finish that helps makeup apply more evenly and last longer. The formula features a whipped, balm-like texture that glides onto skin, creating a silky veil. It is enriched with skincare ingredients including red grapes and emollients, which work to condition the skin and support the moisture barrier while providing the priming effect. The product is described as a skincare-makeup hybrid, aiming to nourish the skin as it perfects. It creates a blurring effect that minimises the look of enlarged pores and fine lines, offering a soft-focused, filter-like result whether worn alone on a makeup-free day or as a base under a full face of makeup. This primer is particularly well-suited for those with combination or oily skin types seeking to control shine and achieve a smooth, poreless look. Its ability to lock in hydration while mattifying makes it a practical multi-tasking product for everyday use. It is designed to enhance the payoff and longevity of subsequent makeup formulas, making it a valuable step in any makeup routine aiming for a flawless, long-wearing finish.