Drunk Elephant Vitamin C Firma Day Serum 28ml

The Drunk Elephant Vitamin C Firma Day Serum is a concentrated antioxidant treatment designed for daily use to improve skin radiance and firmness. This serum features a potent 15% concentration of l-ascorbic acid, which is the purest form of vitamin C, combined with supporting antioxidants to create a comprehensive protective and corrective formula. The product arrives as two separate components that you mix together before first use, ensuring maximum freshness and potency of the delicate vitamin C, which can degrade when exposed to air and light over time. The formula contains a carefully balanced antioxidant complex of 15% l-ascorbic acid, 0.5% ferulic acid, and 1% vitamin E, working synergistically to neutralise free radicals and protect skin from environmental damage. Additional ingredients include pumpkin ferment extract, which provides gentle enzymatic exfoliation to remove dead surface cells, and sodium hyaluronate crosspolymer for hydration. This combination addresses multiple concerns simultaneously: brightening dull skin, improving skin texture, reducing the appearance of fine lines, and providing lasting hydration without heavy residue. This serum is particularly suitable for those seeking to address signs of ageing, environmental damage, or uneven skin tone. Its lightweight texture absorbs quickly, making it ideal for layering under moisturiser and sunscreen in morning routines. Regular use helps maintain skin's natural collagen production, resulting in a more even-toned, revitalised complexion with improved luminosity. The 28ml size provides approximately two to three months of daily use when applied as directed.