Anua Niacinamide 10% + TXA 4% Serum 30ml

The Anua Niacinamide 10% + TXA 4% Serum is a targeted skincare treatment designed to address multiple concerns associated with dull and uneven skin tone. This 30ml serum combines a potent blend of brightening and clarifying actives to revive the complexion's appearance. Its primary function is to diminish the visible signs of hyperpigmentation while working to refine skin texture and enhance overall radiance. The formula is powered by a 10% concentration of niacinamide (Vitamin B3), known for its ability to regulate sebum production, minimise the appearance of enlarged pores, and strengthen the skin barrier. This is paired with 4% tranexamic acid, a key ingredient for targeting dark spots and post-inflammatory hyperpigmentation by inhibiting melanin production. The serum also contains 2% arbutin, a natural skin-brightening compound that helps to fade discolouration and promote a more even skin tone. To counteract potential dryness from active ingredients and support skin health, the formulation includes a moisture-boosting duo of hyaluronic acid and polyglutamic acid. These humectants work to attract and lock in hydration, contributing to a plumper, more supple skin barrier and the coveted 'glass skin' effect associated with K-beauty. This serum is best suited for individuals seeking to address specific concerns like dark spots, general dullness, uneven skin tone, and visible pores. It fits into a daily skincare routine, typically applied after cleansing and toning but before heavier moisturisers. As with any product containing active ingredients, it is advisable to conduct a patch test first and introduce it gradually, especially for those with sensitive skin. The lightweight, pink-toned elixir is designed for consistent use to help achieve a more radiant, balanced, and refreshed complexion over time.