What is the main active ingredient?
The main active is retinol, delivered through Murad's Retinol Tri-Active Technology which includes a fast-acting retinoid, a time-released retinol, and a retinol booster.
How should I use this serum?
Apply a small amount to cleansed and toned skin, typically in the evening. It can be used daily or as recommended for your skin type, followed by a moisturiser. Always use sunscreen during the day when using retinol products.
Is it suitable for sensitive skin?
While formulated for efficacy, retinol can cause irritation. Those with sensitive skin should perform a patch test first and consider starting with less frequent application (e.g., every other night) to allow skin to adjust.
What skin concerns does it target?
It primarily targets fine lines, wrinkles, and loss of firmness. It also works to improve skin texture, hydration, and radiance.
How long does a 30ml bottle typically last?
With daily use of the recommended amount (usually a pea-sized dose for the face), a 30ml bottle typically lasts approximately 2-3 months.
Can I use it around my eyes?
It is generally not recommended to apply this serum directly on the delicate eye area unless the product instructions specifically state it is safe to do so. Use a dedicated eye cream instead.
What is the consistency like?
It is described as a fast-absorbing, lightweight serum that leaves a smooth, non-greasy finish on the skin.