Virtue Flourish Thickening Styling Treatment 120ml

The Virtue Flourish Thickening Styling Treatment is a daily leave-in hair product designed to enhance volume, thickness, and resilience. Its primary function is to provide a styling treatment that adds body and fullness to the hair while offering protective and nourishing benefits. It is intended for use as part of a regular haircare routine to improve the appearance and manageability of fine, limp, or thinning hair. The formula is built around the brand's exclusive Alpha Keratin 60ku Clinical, a protein complex engineered to strengthen and fortify hair strands. This is complemented by rice and corn starch, which work to boost volume and provide a texturising effect. For hydration and conditioning, the treatment includes mushroom tremella and larch wood extract, which help to maintain moisture balance and improve hair's softness and shine. A significant practical feature is its built-in heat protection, which safeguards hair from styling tools at temperatures up to 232°C (450°F), making it suitable for use before blow-drying, straightening, or curling. This treatment is best suited for individuals seeking to add lasting body and fullness to their hair without a heavy or sticky residue. It fits seamlessly into everyday use as a prep step before styling, working to create a thicker-looking base that holds style well. The nourishing ingredients make it appropriate for most hair types, including those that are colour-treated or prone to dryness, as it aims to improve the hair's overall condition and appearance with regular application.