Joico Blonde Life Violet Shampoo 300ml

The Joico Blonde Life Violet Shampoo is designed to maintain cool, icy blonde tones while gently cleansing the hair. Its violet pigment works to neutralise unwanted yellow and brassy undertones, ensuring your colour stays fresh and vibrant for longer. The sulphate-free formula is gentle on the hair, preventing moisture loss and keeping strands healthy. Key features include a rich, lathering consistency that effectively removes impurities and build-up without stripping essential oils. The shampoo is formulated with brass-neutralising ingredients, making it ideal for colour-treated or highlighted blonde hair. It’s suitable for regular use and helps extend the time between salon visits, keeping your blonde looking salon-fresh. This shampoo is best suited for those with blonde or silver hair who want to maintain their colour’s cool tone. It’s particularly beneficial for individuals dealing with brassiness or dullness, offering a professional-quality solution for at-home care. The 300ml bottle provides ample product for consistent use over time.