OUAI Thick Hair Shampoo 300ml

The OUAI Thick Hair Shampoo is a specialised cleansing product designed for individuals with thick hair types. Its primary function is to effectively clean the scalp and hair strands, removing dirt, oil and product build-up, while maintaining the hair's natural moisture balance. The formula aims to provide a thorough cleanse without causing dryness or irritation, leaving hair feeling refreshed and comfortable. The shampoo incorporates several key ingredients to address the specific needs of thick hair. Avocado oil and shea butter work as moisturising agents, helping to hydrate the hair and reduce frizz by forming a protective layer that minimises moisture loss. Hydrolysed keratin is included to strengthen the hair fibre, making it more resilient to breakage during brushing and styling. Marshmallow root, a natural emollient sourced from Africa, helps to detangle hair and prevent knots, improving manageability. The product features a distinctive floral fragrance with notes of orange, magnolia, jasmine and peony, resting on a base of musk and orris. This shampoo is best suited for those with thick, coarse or voluminous hair that requires substantial hydration and strengthening. It fits into a regular haircare routine, providing the necessary cleansing and conditioning properties to maintain healthy-looking hair that is smoother and easier to style. The formulation focuses on practical benefits like reduced frizz, improved slip for detangling, and overall hair strength, making it a functional choice for daily or frequent use.