Sol de Janeiro Brazilian Joia Strengthening Shampoo 295ml

The Sol de Janeiro Brazilian Joia Shampoo is a premium haircare product designed to cleanse, strengthen, and smooth hair while delivering intense moisture. Formulated without sulphates or parabens, it gently removes impurities, excess oils, and environmental pollutants without stripping hair of its natural oils. The shampoo creates a rich, creamy lather that thoroughly cleanses while nourishing each strand with beneficial nutrients. The shampoo incorporates the brand's patented SOL Seal Technology, which is clinically proven to reinforce hair fibres and repair existing damage, helping to minimise breakage and split ends. Key ingredients include plant-based keratin micro-beads that work to fuse split ends and promote smoothness, along with a powerful blend of Brazil nut selenium and buriti fruit oil. These Amazonian ingredients combat frizz while adding vibrancy, shine, and strength to hair, leaving it looking healthy and resilient. This formulation is suitable for all hair types and textures, including colour-treated hair, making it a versatile option for daily use. Its refreshing, signature scent provides an uplifting sensory experience during washing. The shampoo is particularly beneficial for those with stressed, damaged, or frizz-prone hair seeking a gentle yet effective cleansing product that repairs while it cleans.