Virtue ColorKick De-Brassing Shampoo 240ml

The Virtue ColorKick De-Brassing Shampoo is a specialised haircare product designed to counteract unwanted warm, brassy tones in both natural and colour-treated hair. Its primary function is to brighten, tone and neutralise brassiness, aiming to deliver shinier, cooler-toned results with consistent use. The formula works to cleanse the hair while imparting targeted colour correction, making it a practical addition to a haircare routine for those looking to maintain their desired hair colour between salon visits or professional treatments. The shampoo's efficacy comes from its unique blend of botanicals and all-natural colourants, which work together to tone the hair without harsh chemicals. Key ingredients include plant-derived humectants that provide essential hydration to prevent dryness, and Virtue's proprietary Alpha Keratin 60ku® protein, which is clinically shown to help repair visible damage often caused by colouring processes. The product features a creamy lather and is scented with a blend of yuzu zest, chamomile and creamy sandalwood, offering a bright, calming aroma during use. This shampoo is best suited for individuals with blonde, silver, grey or highlighted hair who are experiencing brassiness, or for anyone with colour-treated hair seeking to preserve cool tones. It fits into everyday use as a replacement for a regular shampoo, typically used two to three times a week as part of a balanced haircare regimen. The 240ml bottle provides a substantial amount for regular use over several weeks, making it a practical investment for maintaining colour vibrancy and hair health at home.