Does this shampoo contain sulphates?
The product description does not specify whether it is sulphate-free. For detailed ingredient information, it is best to check the product packaging or the manufacturer's official website.
Is this suitable for colour-treated hair?
While not explicitly stated for colour protection, the gentle, reparative formula featuring the Alpha Keratin 60ku complex is designed to repair damage, which is often beneficial for maintaining the integrity of colour-treated hair.
How often should I use this shampoo?
It is designed as a gentle, lathering formula suitable for regular use. For best results as part of the Flourish regimen, it is intended to be used consistently, likely in place of your regular shampoo.
What is the Alpha Keratin 60ku complex?
It is Virtue's proprietary, bioactive keratin protein technology. It binds directly to areas of damage on the hair shaft, filling them in to repair hair from the inside out, which helps strengthen strands and reduce breakage.
Is it tested on animals?
The provided information does not specify the brand's animal testing policy. For confirmation on cruelty-free status, please refer to Virtue's official company statements.
What does the 240ml size look like?
The 240ml refers to the volume of product contained in the bottle. This is a standard size for a premium shampoo, typically providing several weeks to a couple of months of use depending on frequency and hair length.
Can men use this shampoo?
Yes, the formula is designed to address thinning hair, which can affect anyone. While the cited independent test involved women, the product's mechanism of action on the scalp and hair follicles is not gender-specific.