Is this shampoo suitable for daily use?
The formula is gentle enough for regular use, but it is designed as a treatment shampoo. For best results, it is recommended to use it 2-3 times per week, alternating with a milder daily shampoo if needed.
Does it contain sulphates or parabens?
The product description does not specify the complete ingredient list regarding sulphates or parabens. For detailed ingredient information, it is best to check the product packaging or the manufacturer's official website.
Can this shampoo be used on colour-treated hair?
Yes, the pH-balanced and non-stripping formula is generally safe for colour-treated hair. It is designed to cleanse without aggressively removing natural oils, which can help maintain colour vibrancy.
What is the scent of this shampoo?
The specific fragrance profile is not detailed in the provided information. Virtue products often feature clean, subtle scents, but for exact notes, refer to the manufacturer's description.
How should I apply it for best results?
Apply a small amount to wet hair, focusing massage onto the scalp to exfoliate and cleanse. Allow it to sit for 1-2 minutes before rinsing thoroughly. Follow with a conditioner if desired, concentrating on the mid-lengths and ends.
Is it suitable for sensitive scalps?
Yes, the formula is pH-balanced and designed to protect the scalp's natural microbiome, making it appropriate for sensitive scalps. However, as with any new product, a patch test is advisable.
What is Alpha Keratin 60ku Clinical®?
It is Virtue's proprietary keratin protein that mimics the natural keratin found in human hair and skin. It is integrated into the formula to help strengthen hair and support the scalp's natural barrier function during cleansing.