VIRTUE Purifying Leave-in Conditioner 150ml

The VIRTUE Purifying Leave-in Conditioner is a lightweight, no-rinse treatment designed to be applied to damp hair after washing. It functions as a multi-tasking product that detangles, conditions, and provides protection against daily environmental stressors. The formula aims to improve hair manageability, reduce frizz, and leave hair feeling smooth and polished without weighing it down or causing product build-up. Key to its performance is the inclusion of Alpha Keratin 60ku®, VIRTUE's proprietary protein that is biomimetic to the natural keratin in hair. This technology is designed to bind directly to damaged areas of the hair shaft to deliver reparative benefits. The conditioner also contains an amino acid blend for nourishment, Benzophenone-4 to help protect hair from UV exposure, and White Horehound extract, which acts as a detoxifying agent to help neutralise the effects of pollutants. The formula is colour-safe and free from parabens and gluten. This product is best suited for individuals looking for a convenient, leave-in treatment to incorporate into their regular haircare routine. It is particularly practical for those seeking to combat frizz, ease styling on damp hair, and add a layer of protection against environmental damage from sun and pollution. Its lightweight, non-sticky finish makes it appropriate for most hair types when used as directed.