How often should I use this shampoo?
This is designed as a weekly clarifying treatment rather than a daily shampoo. For most hair types, using it once a week is sufficient to remove buildup without over-cleansing.
Does it contain sulphates?
The product description doesn't specify sulphate content, but it's formulated to be gentle while effectively cleansing, suggesting it may use alternative cleansing agents to traditional harsh sulphates.
Is it suitable for colour-treated hair?
While not specifically mentioned for colour protection, its gentle clarifying formula that doesn't strip natural oils suggests it should be compatible with colour-treated hair when used as directed for weekly cleansing.
What hair types is it best for?
It's particularly effective for hair that accumulates product buildup, excess oil, or environmental pollutants. Its gentle formulation makes it suitable for most hair types when used weekly.
Does it help with an itchy scalp?
By removing impurities, product residue, and excess oils that can irritate the scalp, regular use may help reduce itchiness and promote a healthier scalp environment.
What does Alpha Keratin 60ku® do?
This proprietary protein technology captures and removes pollutants, smoke, excess oil, product residue, and daily debris while simultaneously delivering restorative benefits to hair strands.
Is it tested on animals?
The product information doesn't specify the brand's animal testing policy. For definitive information about cruelty-free status, you would need to check the manufacturer's official statements.