Virtue Full Shampoo Professional Size

Virtue Full Shampoo is a professional-grade haircare product designed specifically to add volume and body to fine, limp hair. Its primary function is to cleanse the scalp and hair while creating the appearance of thicker, fuller locks without weighing strands down. The formula works by gently lifting away excess dirt, oil and impurities while providing structural support to each hair shaft. The shampoo's key innovation is its use of Alpha Keratin 60ku®, a proprietary protein that makes up approximately 90% of human hair, skin and nails. This protein is recognised by the hair as naturally occurring, allowing it to integrate seamlessly into the hair's structure to smooth the cuticle and add density. The lightweight formula creates a rich lather that effectively cleanses while being gentle enough for regular use. It's formulated to be paraben-free, gluten-free and safe for colour-treated hair, helping to maintain vibrancy while providing volume. This professional size is particularly suitable for those with fine, flat hair who struggle to maintain volume between washes. It's ideal for daily use or as part of a regular haircare routine for anyone seeking fuller-looking hair with natural movement and bounce. The shampoo works well for both men and women, though it's especially beneficial for those with thinning hair or reduced density who want to enhance their hair's natural body without resorting to heavy styling products.