VIRTUE Curl Leave-in Butter 150ml

The VIRTUE Curl Leave-in Butter is a reparative styling and conditioning treatment designed specifically for curly hair textures. This 150ml product is formulated to be applied to damp, towel-dried hair after washing, where it works to deeply hydrate, define, and strengthen curls without requiring rinsing. It acts as a multi-functional product, combining the benefits of a detangler, moisturiser, and styling cream to simplify curly hair routines. The formula centres on a nourishing blend of emollients including shea butter, jojoba esters, and olive esters, which work together to provide intense hydration and combat dryness and frizz. A key active ingredient is VIRTUE's proprietary Alpha Keratin 60ku®, a protein that binds directly to damaged areas of the hair fibre to help repair and reinforce its structure. The butter also contains an anti-pollution complex designed to offer protection against solar and heat damage, which can help maintain colour vibrancy. The product is characterised by a fresh, sparkling citrus scent. This leave-in butter is best suited for individuals with curly, coily, or wavy hair types seeking enhanced definition, moisture retention, and reduced frizz. It is particularly beneficial for dry, damaged, or colour-treated hair that requires extra repair and protection. The cream's texture helps to shape ringlets, restore natural spring and glossiness, and can be used as a standalone styler or as a base layer under other products like gels or mousses for added hold.