What is Alpha Keratin 60ku?
Alpha Keratin 60ku is a whole, human keratin protein used in Virtue's formulations. It is identical to the keratin naturally found in hair and is designed to bind directly to damaged areas to help repair them from within.
Is this shampoo suitable for coloured hair?
Yes, as it is formulated without sulphates and synthetic colourants, it is generally considered safe and gentle for colour-treated hair, helping to cleanse without stripping the colour.
Does it contain sulphates?
No, this Virtue Curl Shampoo is specifically formulated without sulphates, as well as parabens, silicones, and synthetic colourants.
What hair types is it best for?
It is specifically designed for wavy, curly, and coily hair types to help cleanse, define curls, and repair damage without drying the hair.
What is the main benefit of the carob gum in the formula?
Carob gum is included in the formula to help lock in moisture, which is crucial for maintaining hydration in curly hair and preventing dryness.
How often should I use this shampoo?
Usage frequency depends on your hair's needs and curl type. It can be used as part of your regular wash routine, typically ranging from once to several times a week based on how much cleansing your hair requires.
Does it help with frizz?
Yes, by helping to repair damage with Alpha Keratin 60ku, locking in moisture with carob gum, and defining curls with a vegetable polymer, it can contribute to reducing frizz and improving curl manageability.