What is Alpha Keratin 60ku®?
Alpha Keratin 60ku® is VIRTUE's proprietary, human-identical keratin protein. It is the key active ingredient designed to integrate with the hair's natural structure, helping to repair damage, strengthen fibres, and reduce the look of split ends and breakage.
Is this conditioner suitable for colour-treated hair?
Yes, it is formulated to be suitable and beneficial for colour-treated hair. The hydrolysed quinoa protein in the formula helps protect colour from dulling, while the nourishing ingredients work to maintain hair health without stripping colour.
What hair types is this product for?
The VIRTUE Recovery Conditioner is described as ideal for all hair types. It is particularly effective for dry, damaged, brittle, or over-processed hair that requires intensive hydration and strengthening.
Is the product free from certain ingredients?
Yes, the formula is free from sulphates, parabens, and phthalates.
How should I use this conditioner?
After shampooing, apply a generous amount to wet hair, focusing on the mid-lengths and ends. Leave it on for 1-3 minutes to allow the ingredients to penetrate, then rinse thoroughly. It can be used as often as needed.
What does the 60ml size refer to?
The 60ml refers to the net volume or capacity of the product container. It contains 60 millilitres of conditioner.
What are the main benefits of using this conditioner?
The main benefits include ultra-hydration, reduced appearance of split ends and breakage, strengthened hair fibres, protection for colour-treated hair, and improved shine and manageability.